As a web-based marketing guy I find myself involved in all manner of interesting things including:
- Search Engine Optimization and Search Engine Marketing
- Email marketing
- Website creation and analysis
- Customer conversion
- Social networks like Facebook, MySpace and so on
Something central to all of this is pure, unadulterated GOOD CONTENT. Without it none of the above is effective, entertaining, interesting, profitable or even moderately fun.
2025: THE YEAR OF THE HUMAN COPYWRITER!
If you write copy for the web or employ people to do it for you, you will find the following invaluable online copywriting resources a jolly interesting read, filled with life-changing practical tips to make you more effective online (or offline for that matter).
Copywriting tips for online marketing success from Copyblogger
Why Typography is important to making your copy look good
A couple of TYPOGRAPHY links:
https://webtypography.net/
http://ilovetypography.com/
Something I came across on YouTube is Hot For Words – if you want to find out the meaning of words with leggy blonde eye candy thrown in, this is for you.
I also recommend reading the ENTIRE Quirk Emarketing Book – the Essential Guide to Online Marketing (FREE DOWNLOAD!). There’s a good chapter in there dedicated to writing copy for the web.
Freelancing resources: A beginner’s guide to freelancing
There you have it – a good collection of stuff to read. Go and create good copy! Go now, THE WEB NEEDS YOU.