My copywriting career started in 1998 when I attended the AAA School of Advertising in Cape Town. There, I was thrown into a new world of concepts, big ideas, working through the night to meet deadlines and all the other shenanigans that go along with being an unpaid advertising intern and student.
As copywriters we were teamed up with art directors and given brief after brief from local ad agencies and real clients. I worked on print advertising, radio advertising and even packaging ideas. We were thrown into the belly of the advertising beast and learned to develop thick skins as our ideas were rejected time and time again.