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Archive for the ‘The Art of Writing’ Category

Posted by hotcopy On March - 12 - 2009

Horror upon horror, I would wager that the last time you heard the phrase “parts of speech” you were dozing at the back of Mrs Sourberry’s English double period dreaming about Samantha Foxworthy playing netball, right? And in a frenzy of spitting hatred the old hag would beat the principles into your hand with her [...]

Posted by hotcopy On February - 23 - 2009

Your headline needs to sell the rest of your article – and you have mere milliseconds to grab attention.
Copywriters have always known that a good headlines is the key to getting their work read. Like the subject line of an email, it is the headline that does most of the work yet so few time [...]

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