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Reading-online

How to make online copy easy to read

The golden rule is this: people don't READ online, they SCAN. In the fast-paced world of Internet-browsing, people don't read your carefully-crafted prose as if they are snuggled up with a James Patterson novel. There's no time for that...people want the bottom line in record time or else they're going to move on. … [Read More...]

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top-10

Top 10 Freelance Writing Websites in the World

Today I decided to investigate all the major search engines and social bookmarking sites to find out which freelance writing sites are most popular. As a freelance … Read More

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seo

SEO copywriting for absolute beginners

SEO copywriting is writing web content with the objective of attracting visitors to your site through search engines and then persuading them to become … Read More

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What the hell is transcreation?

"Transcreation". This concept finally managed to reach my Inbox today in the form of a forwarded email from our Head of Marketing extolling the virtues of transcreation. Must be important, right? So what the hell is transcreation and why does Apple think … Read More

Resources for editors

Want to become an editor? Check these out: http://www.editandtrain.com/ http://www.editors.org.za/ For translators: http://translators.org.za/ … Read More

Writing basics: The parts of speech

Horror upon horror, I would wager that the last time you heard the phrase "parts of speech" you were dozing at the back of Mrs Sourberry's English double period dreaming about Samantha Foxworthy playing netball, right? And in a frenzy of spitting hatred the … Read More